Interviews, insight & analysis on the retail media sector

Industry Trends

Editor’s View: What Warc’s Future of Commerce Media 2026 reveals about upper-funnel retail media

Retail media “underperforms” on long-term brand building: that’s one of the key takeaways from Warc’s recently-released Future of Commerce Media 2026 report, according to Alex Brownsell, Head of Content at Warc Media.

Industry Trends

The RMA Lunch returns to London on 10th September

Retail Media Age's community lunch returns to London for an afternoon packed with retail media insight and connection, complete with an incisive panel discussion on the full-funnel evolution of retail media, featuring speakers from Harrods, Epsilon, Webloyalty, WPP Media, and Pearson.

Industry Trends, People

Retail media’s next phase: From hype to systemic integration [Part 2 – Creativity and the consumer]

Now a much more mature proposition, retail media still needs to prove itself to leadership. This means solving questions of creative effectiveness, building a unified customer experience, and most importantly, bringing on the right talent while creating an environment that enables that talent to thrive.

Customer Journey, Industry Trends, Measurement & Analytics