Interviews, insight & analysis on the retail media sector

Linkedin

Measurement & Analytics

How can marketers succeed across the full funnel? Insights from Diageo, RAAS LAB and Havas

While it may be wise not to get overly bogged down in the marketing funnel - as Thomas Ives, Co-Founder at RAAS Labs, put it at Advertising Week Europe, “Consumers don’t think that way - they’re not thinking: ‘I’m here to be ‘brand-awareness’ed today’” - it’s a valuable tool for analysing different marketing approaches and what they set out to accomplish.
Brands, Customer Journey, Measurement & Analytics

How Boohoo is using shoppable ads to meet customers where they are

“We need to be where our customers are … As customers discover products in different ways, [we want to make sure] that Boohoo is visible at the forefront of that.” Tom Binns, Managing Director at Boohoo.com, made this point in a fireside conversation with Henry Stokes, Senior Director at PayPal Ads.
Customer Journey, Measurement & Analytics, Off-site, Retailers

“There is no funnel in travel”: Expedia Group & The Trade Desk on what brands should know about reaching travel customers

Travel is a significant, often complex purchase, and its customer journey is far from linear. What does this reality mean for the brands who want to target travel customers? Jennifer Andre, Global VP Business Development at Expedia Group Advertising, and Jessica McGrogan, VP of Growth EMEA at The Trade Desk, sat down with Advertising Week’s Louise Dilulio to explore this question at Advertising Week Europe.
Brands, Customer Journey, Measurement & Analytics

My Road to Retail Media: Oliver Leigh, Founder and CEO, Portal

Measurement & Analytics, Off-site

My Road to Retail Media: John Sinclair, Strategic Sales Executive, Citipost Mail

Measurement & Analytics

Setting standards for a booming retail and commerce media market

Measurement & Analytics

PayPal pays it forward into retail media

Measurement & Analytics