Interviews, insight & analysis on the retail media sector

Research

Discerning customers want an in-store experience with online content

Daily online shopping frequency has

The world is retail media’s oyster when it comes to World Cup ad opportunities

Whichever team you support, it

Timing is everything: Why repellant is big business in May and more trends to know

Launching its 2026 UK Marketing

Lack of joined-up thinking could hamper retail’s agentic journey

Into the breach: New research shows retail’s real AI risk

AI & Automation

The pop-up bubble has popped – consumer online shopping trends for the New Year

Blurred lines: The future of media in 2026 demands a new approach to media planning

Why trust and highly creative strategies will be the RMN superpowers in 2026

Morag Cuddeford-Jones 13 January 2026

Retail media’s opportunity to tap into moving mindsets

Morag Cuddeford-Jones 9 January 2026

Addressing challenges for retail media in Ireland into 2026 and beyond

Morag Cuddeford-Jones 11 December 2025

Come on in: In-store media critical now shoppers seek human connection

Morag Cuddeford-Jones 26 November 2025

Report: Marketers are turning to offsite retail media this holiday season

Tyrone Stewart 13 November 2025

Report: retail media spend to pass $200 billion in 2027

Tyrone Stewart 4 November 2025

Report: Video is overwhelmingly more effective for travel content than images

Tyrone Stewart 28 October 2025

Report: In-store retail media drives full-funnel results

Tyrone Stewart 27 October 2025

What lies ahead as retail media becomes a core pillar of modern marketing

RMA Staff 4 September 2025

Mapping agency influence and advertiser investment in the UK retail media market

RMA Staff 28 August 2025

The platforms powering the UK’s retail media boom

RMA Staff 21 August 2025

How retail media is blending content and commerce across new digital touchpoints

RMA Staff 14 August 2025