Editor’s View: On shoes as identity and why everything really might be retail media
Earlier this week I learned about the 2012 research paper ‘Shoes as a source of first impressions’, which found that people can surprisingly accurately infer demographic information based on a photograph of the shoes someone wears most often. The paper might date to 2012, but its findings are ever-relevant in how they speak to the insightfulness of what we buy as an indicator of who we are and what our aspirations might be.
