Interviews, insight & analysis on the retail media sector

Customer Journey

How Carlsberg Group’s retail media strategy is meeting the moment

Retail Media Age spoke with Carlsberg's Art Valkenburg and DoorDash's Catalina Salazar in Copenhagen to learn about how Carlsberg’s retail media strategy is shifting away from channels towards occasions and moments; how it tailors its approach to shifting consumer behaviour and local markets; and how the business closes the measurement loop on its activities.

Brands, Customer Journey, Retail Media Networks

The consumer doesn’t care about your channel plan

Here is the uncomfortable truth for marketers: consumers don't move through their shopping journey according to a channel plan, writes Helen Johnson, Managing Director at Capture. She explains why moments don't exist in isolation, so neither should brand messaging - and how to create a consumer plan, not a channel plan.

Agencies, Customer Journey

Bringing it all together: How experts from Harrods, WPP, Pearson, Epsilon and Webloyalty tackle the full retail media funnel

With touchpoints like offsite and in-store addressing more of the customer journey, new creative formats broadening retail media’s capabilities, and approaches to measurement that aim to join the dots between all of it, how can brands, agencies, and retail media networks alike take full advantage of these new capabilities? What are some of the challenges that might pose an obstacle to this? This was the question put before the panel at Retail Media Age’s second London lunch.

Brands, Customer Journey, Measurement & Analytics, Off-site, Retail Media Networks