Dollar General’s Austin Leonard on reaching an underserved demographic with retail media
Recently, DG Media Network, the retail media arm of US retail chain Dollar General, announced a new collaboration with Kevel and The Trade Desk that aims to connect inventory, activation, and measurement into a single, unified solution. Retail Media Age spoke to Austin Leonard, VP & GM of DG Media Network, about what sets DG Media Network apart in the retail media space, including how it connects with a largely underserved customer base.
