How retail media can bridge the gap between idea and reality in DIY: Gary Kibble, Chief Marketing & Digital Officer at Wickes
Earlier this month, home improvement and DIY retailer Wickes announced a major foray into the retail media space with the launch of the Wickes Connected Retail Media network. To learn more about the launch and Wickes' plans in the retail media space, Retail Media Age sat down with Chief Marketing & Digital Officer Gary Kibble.
