Interviews, insight & analysis on the retail media sector

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Analysis

What would conversational advertising mean for retail media, and can it succeed?

Generative AI chat tools like ChatGPT, Claude, and Gemini have taken on the role of go-to research and information aids for many - including when making buying decisions. At the same time, many retailers have launched their own in-house chat agents to provide shoppers with on-demand support and product recommendations, such as Sparky, a shopping assistant from Walmart, or Rufus, launched by Amazon in 2024.
AI & Automation, Brands, Industry Trends, Technology

“There is no funnel in travel”: Expedia Group & The Trade Desk on what brands should know about reaching travel customers

Travel is a significant, often complex purchase, and its customer journey is far from linear. What does this reality mean for the brands who want to target travel customers? Jennifer Andre, Global VP Business Development at Expedia Group Advertising, and Jessica McGrogan, VP of Growth EMEA at The Trade Desk, sat down with Advertising Week’s Louise Dilulio to explore this question at Advertising Week Europe.
Brands, Customer Journey, Measurement & Analytics

“Growing really, really fast”: IAB UK’s Adspend report spotlights retail media momentum

Retail media is a key driver of the growth currently being seen in the UK digital ad market - along with social media, video, and audio. That was one of the findings from the IAB UK’s Digital Adspend 2025 report, conducted in partnership with Oliver Wyman and released this week.
Industry Trends, Retailers

Iceland, Arla Foods & Pacvue debate where retail media is heading next

Brands, Retailers

“Retail media has the Holy Grail: it can understand touchpoints with media and measure behavioural impact within a retail environment” Matt Hanlon, Boots

Retailers

A new way to navigate retail media in the GCC: The Capability Map

Retail Media Networks

Report: Black Friday has become a season of shopping

Retailers