Agency Views: Steph Thomas, Director of Retail & Experience at VCCP
Steph Thomas is the Director of Retail & Experience at integrated agency VCCP and the latest interviewee to feature in our 'Agency Views' series. She unpacks how VCCP's campaigns are combining performance with cultural impact, the approach the agency takes to breaking down internal client silos, and why she'd love to bust the myth that retail media has to be about working with black box algorithms.
