Interviews

Dan Gee is the co-founder and Chief Strategy Officer at Media Futures Market, an independent media agency and marketplace based in London and Amsterdam. He spoke to Retail Media Age about how MFM advises clients on retail media and how the agency plays to retail media's unique strengths..

In this edition of 'Agency Views', Ash White talks about how Dentsu has evolved its approach to commerce, how client attitudes to retail media are changing, and why he believes that consumers have a fundamentally different mindset towards the ads they encounter in a retail environment.