Does retail media offer equal opportunity for major brands and challengers alike? Insights from Magnum & Nomoo
Retail media offers brands an opportunity to be visible in front of shoppers who are close to the point of purchase: one that goes beyond what other channels can provide. But does this opportunity benefit established brands and smaller challengers alike? This was the question posed by Ian Maskell, CEO of Pecorino Group, during a fireside discussion on MAD//Fest’s Retail Media Evolved stage.
