My Road to Retail Media: Gadiza Saaidi, Co-Founder at Qannas Group & Retail Media Lead Benelux at Unilever
Gadiza Saaidi is someone with an extensive background in the media and retail media spaces, spending more than three years at Dentsu International and more than five years at Ahold Delhaize-owned Albert Heijn, the Netherlands' largest supermarket chain. In 2026, she co-founded Qannas Group, a strategic consultancy specializing in retail media, digital commerce and marketing efficiency, and also took on the role of Retail Media Lead, Benelux at Unilever.
