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How Carlsberg Group’s retail media strategy is meeting the moment

Retail Media Age spoke with Carlsberg's Art Valkenburg and DoorDash's Catalina Salazar in Copenhagen to learn about how Carlsberg’s retail media strategy is shifting away from channels towards occasions and moments; how it tailors its approach to shifting consumer behaviour and local markets; and how the business closes the measurement loop on its activities.

Retail Media Age, published by Bluestripe Group, covers the retail media sector. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in the sector. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the industry.

Interviews, insight & analysis on the retail media sector

How Carlsberg Group’s retail media strategy is meeting the moment

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