Supermarket retail intelligence platform, Birdzi, has launched data connectivity platform, Journey, to allow regional and national grocers to drive personalisation and customer engagement.
The platform delivers real-time, behaviour-based offers for new customers, lapsed shoppers or those who have exhibited other changes in their shopping habits. Journey ‘listens’ to their actions and responds with relevant, targeted offers that drive growth and customer loyalty. Grocers who already deploy Journey have seen a 30% increase in basket size in some cases.
Journey also allows grocery retailers to collaborate with their CPG partners to support and strengthen retail media efforts. Retail media spending is projected to nearly double in the next three years, and by monitoring inflection points in a shopper’s lifecycle, Journey activates campaigns to acquire, retain and grow shoppers. For CPG brands, Journey provides visibility into customer lifetime value, identifies high-potential segments and enables targeted incentives to boost category performance and drive repeat purchases.
“Hampered by the limited data brands can receive from their retail partners, Journey was designed to break down existing barriers to provide true personalization and outreach,” suggests Shekar Raman, CEO and co-founder, Birdzi. “Journey allows retailers to move from data to insights to action faster in a way that is highly measurable and targeted, effectively bringing intelligent automation to brand and category building.”
