Interviews, insight & analysis on the retail media sector

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Morag Cuddeford-Jones

Morag Cuddeford-Jones is a keen follower of the evolution of the retail media space, from understanding its data and personalisation capabilities to the growth of new platforms and its close cousin, commerce media. How brands use retail to reach consumers in ever more relevant ways is a core interest.
Retail Media Networks

Why the partnership between Wolt and Koddi could open the floodgates for simplified, full-funnel campaign media buying

DoorDash-owned delivery platform Wolt and commerce media technology company Koddi are joining forces to bring Wolt’s commerce media inventory into The Trade Desk via an SSP integration – Koddi’s first move into the German market specifically – giving agencies programmatic access to Wolt’s inventory without needing to learn a new self-serve platform.

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14 September 2026