Enterprise commerce media platform Koddi has announced a partnership with Giphy that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and Giphy’s advertising platform to help advertisers engage consumers in the moments of digital self-expression that happen every day. Together, the companies are creating new opportunities for brands to reach highly engaged audiences while supporting Giphy’s next phase of advertising growth.
The partnership underscores Koddi’s ability to help media owners modernize and scale their advertising businesses. By delivering the infrastructure required to manage campaigns, serve ads and optimize media performance, Koddi enables organizations like Giphy to unlock greater efficiency, maximize monetization and build future-ready advertising ecosystems.
“Consumers don’t just interact with brands when they’re shopping. They connect with them while they’re searching and sharing,” said Eric Brackmann, VP of Commerce Media at Koddi. “This partnership brings commerce media capabilities to those moments, helping advertisers activate campaigns more effectively while giving Giphy the foundation to scale and monetize its advertising business.”
As consumers communicate through GIFs, advertisers are looking for new ways to build meaningful connections with audiences beyond traditional display and video formats. The partnership brings more advanced audience activation, campaign management and measurement capabilities to Giphy’s advertising platform, enabling brands to better understand and optimize performance across these experiences.
“As we continue to grow Giphy Ads, we’re focused on delivering more value to advertisers while creating a scalable foundation for long-term growth,” said Kevin Hein, Chief Growth Officer at Giphy. “Koddi’s technology helps us streamline campaign activation, improve performance and build the infrastructure needed to support the next phase of our advertising business.”
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LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of Retail Media Age.
