Retail Media Age

Interviews, insight & analysis on the retail media sector

Denise Breslin becomes IAB UK’s Commerce Media Lead as organisation shifts from ‘retail media’ amid sector growth

Denise Breslin - formerly of Uber Advertising and Mobsta - has joined IAB UK in the role of Commerce Media Lead to spearhead the trade body’s work in one of the fastest-growing areas of digital advertising.

Industry Trends, People

As retail media moves beyond the retailer, where does retail media end and the wider media market begin?

As commerce data and retail media technology move further into television, streaming and other brand environments, where does retail media end and the wider media market begin?

Editor’s View: Can full-funnel enable retail media to compete with the ‘big three’ walled gardens?

Insights from IAB Europe's Retail Media Impact Summit, including on retail media's full funnel future and a lively debate over whether and how retail media can compete with the 'big three' behemoths of Amazon, Google, and Meta.

General, Off-site

Justin Tay, Richard Piper, Yara El Saadani, Mrunal Baghat and Lucy Leverton discuss full-funnel retail media at the RMA Lunch.

Bringing it all together: How experts from Harrods, WPP, Pearson, Epsilon and Webloyalty tackle the full retail media funnel

Rebecca Sentance 28 September 2026

Editor’s View: The standards will continue until measurement improves

Rebecca Sentance 25 September 2026

Breaking silos and building scale: Why every brand needs a connected retail media strategy

Justin Pearse 21 September 2026

Why attention is at the centre of Trainline’s commerce media proposition

Rebecca Sentance 21 September 2026

Santander’s Joe Goldberg on why brand-building matters more than ever

Michael Feeley 18 September 2026

IAB Europe opens new commerce, travel media measurement standards up to public comment

RMA Staff 17 September 2026

RMA Opinion graphic featuring Holly Williams, VP Client Services & Growth at Epsilon.

Retailers are becoming the new trust signal for Gen Z shoppers

RMA Contributor 16 September 2026

Agency Views: Ada Wachowska, Head of Retail Media at Assembly

Rebecca Sentance 15 September 2026

Dentsu’s Ash White on retail media’s shift from silo to integrated media

Justin Pearse 15 September 2026

Why the partnership between Wolt and Koddi could open the floodgates for simplified, full-funnel campaign media buying

Morag Cuddeford-Jones 14 September 2026

The RMA Lunch: Food, friendly faces and full-funnel takeaways

Rebecca Sentance 14 September 2026

Retail Media Impact Summit banner.

Beyond the Boom: the conversations defining retail media’s next chapter

RMA Staff 8 September 2026