Tesco Media has partnered with commerce operating system Pacvue as the grocery retailer aims to strengthen its retail media offering.
Through an integration with Epsilon Retail Media, brands are now able to activate, optimise, and measure sponsored product campaigns on Tesco directly within Pacvue, alongside their existing campaigns across other retail marketplaces.
“At Tesco Media, we’re committed to helping brands connect with our customers in more meaningful and effective ways,” said Florian Clemens, Director of Strategy, Proposition & Measurement at Tesco Media. “Our collaboration with Pacvue strengthens that mission by giving advertisers greater ease of use, flexibility and performance insight within our retail media platform. Together, we’re unlocking new opportunities for brands to grow while improving the shopping experience for our customers.”
The partnership has also seen Pacvue and Tesco Media co-develop ‘Sales at Checkout,’ a custom reporting metric. The metric is tailored to Tesco’s fulfilment-based attribution model, but is standardised within Pacvue to allow for cross-retailer comparability.
“This launch marks a major step in Pacvue’s ongoing expansion across key European markets,” said Tommy Burton, Vice President of Global Partnerships at Pacvue. “Global brands can now manage Tesco Media advertising within the same platform they already use for other major retailers, delivering a unified global strategy with local market relevance and seamless access to the UK’s most important retail media network.”
