Kenshoo Skai, an omnichannel ad platform for commerce media, has joined forces with retail media infrastructure business Topsort to improve retail media access for advertisers. The collaboration makes Skai the first API partner to access Topsort’s portfolio of retail media networks (RMNs).
The aim of the partnership is to eliminate silos and drive smarter performance by bringing Topsort’s RMNs into the same platform used to manage commerce advertising. As such, Skai clients can now manage Topsort campaigns alongside their broader commerce media investments.
“This partnership creates an opportunity for brands to engage with entirely new audiences in the fastest-growing commerce markets worldwide,” said Matt Vignieri, Chief Growth Officer at Skai. “With Topsort’s reach now available through Skai, advertisers can discover fresh growth opportunities with the scale, efficiency, and visibility they expect from our platform.”
Regina Ye, CEO and Co-founder of Topsort, added: “Skai shares our mission of making powerful retail media accessible, efficient, and privacy-safe. We’re excited to partner with them to open new markets worldwide and support a new wave of advertisers ready to grow.”
