Omnichannel advertising management platform ADvendio has announced an integration with commerce media platform Criteo. The partnership will allow retailers and their ad operations teams to seamlessly manage sponsored product campaigns with greater control, automation, and transparency directly within the ADvendio platform.
Through the integration, retailers and media sales teams will gain a unified, self-service workflow for retail media operations, including:
- Streamlined campaign management: The ability to import advertiser, retailer, and product data from Criteo directly into ADvendio for faster, more structured setup aligned with Criteo’s data model.
- Faster, automated approvals: Reduced manual trafficking and order changes with automated workflows and centralised balance management.
- Budget control (balances): The capability to track and sync budgets in real time to avoid overspending, with funds automatically deducted as impressions or clicks are delivered.
- Real-time insights & custom reporting: The ability to report on delivery metrics like impressions and clicks or configure custom KPIs such as ROAS for deeper performance visibility.
- Built-in support for OAuth Authentication: The ability to connect Criteo accounts without developer support.
By adding Criteo to its roster of integrations, including Google Ad Manager, Meta, and The Trade Desk, ADvendio will be able to help retailers unify execution across direct and programmatic channels.
Angus Dowie, Global Head of Sales at ADvendio, said of the news: “Criteo is one of the world’s most used and respected retail media platforms, and as retailers increasingly onboard new channels and scale up their retail media suite, ensuring revenue transparency and workflow automation become more important than ever.
“By integrating with Criteo, ADvendio enables retailers to maintain a central view of all inventory and revenue, whilst bringing more automation to sponsored product activity. This reduces manual work, and improves budget control and performance visibility. It’s an essential cog in delivering a full omnichannel advertising approach.”
Read more news in the retail media space from Retail Media Age.
