Bagel brand, New York Bakery, is investing in high-impact retail media activating across Tesco, Sainsbury’s Asda and Morrisons to drive awareness, trial and seasonal sales through December and into Boxing Day.
Running throughout December, the activation combines front-of-store screens, in-store POS, targeted loyalty mechanics and digital retail media, delivering strong visibility at key shopper touchpoints during one of the busiest trading periods of the year.
At Tesco, New York Bakery will appear on 240 Tesco Express front-of-store screens in top-performing locations from 3–16 December, supported by sponsored search on Tesco.com running throughout the month to capture festive and Boxing Day breakfast missions.
At Sainsbury’s, activity includes targeted Nectar coupons tailored to lapsed, existing and competitor buyers, alongside front-of-store digital screens, hanging flags across the estate, and a targeted social media campaign expected to deliver around 1.3 million impressions. Online, the brand will feature in Sainsbury’s Christmas breakfast grid and via display banners and sponsored search, ensuring consistent visibility through to early January.
Asda activity focuses on driving penetration, with 72 front-of-store digital six-sheets running mid-December, supported by festive-themed sponsored search online.
Meanwhile, Morrisons shoppers will see New York Bakery across 330 deli counter screens nationwide, complemented by Morrisons.com sponsored search to drive conversion online during the peak festive and Boxing Day trading window.
Claire Kong, marketing director at New York Bakery, said: “By investing in high-impact retail media across our key retail partners, we’re making it easier for shoppers to choose New York Bakery bagels as part of their festive and Boxing Day routines.”
The activation forms part of New York Bakery’s wider strategy to work closely with retail partners, using data-led targeting and high-visibility media to support both in-store and online performance during seasonal peaks.
*Main image artist’s impression
