
American Express unveils commerce media play
The Amex Ads digital advertising platform gives brands the ability to target American Express’ 34 million US personal card members with contextual ads.

The Amex Ads digital advertising platform gives brands the ability to target American Express’ 34 million US personal card members with contextual ads.

Mastercard Commerce Media will leverage Mastercard’s permissioned data, as well as its technology and relationships with advertisers, publishers, and consumers to provide personalised commerce for clients.

Through a deal with Epsilon, Iceland has opened up the ability for advertisers to bid in real-time for both onsite and offsite placements, including video.

‘The Missing Piece’ is a series where we ask the retail/commerce media tech platforms how they are addressing the challenges facing the ecosystem. The first article features Matthew Huntly, Co-Founder & CEO at Sampl, a product sampling platform.

Leaders from PayPal, Trainline, Expedia, and Kinesso discuss why commerce media is the next frontier, the creative opportunities it unlocks, and the challenges brands must navigate.

The partnership will enable advertisers to activate against Albertsons’ purchase-based first-party data audiences across Perion’s display and DOOH formats.

The Netherlands’ largest supermarket chain Albert Heijn has become the first retail media network certified under the IAB Europe Retail Media Certification Programme.

As retail media accelerates into a multi-billion-dollar market, industry leaders from MIQ, ITV, and IAB Europe discuss what’s driving growth, how measurement is evolving, and where brands should focus next.

Skai clients can now manage Topsort campaigns alongside their broader commerce media investments.

Wolt’s Alejandra Robledo explains why high-intent moments, incremental value, and precision targeting are the keys to winning in commerce media.

TV shopping network QVC UK has teamed up with Great!, a free-to-air network owned by Narrative Entertainment, to bring QVC content to connected TV audiences.

Through the partnership, Skai’s platform has been integrated within Moloco’s network of retail media inventory.