Phil Collins is a Retail Media Consultant and Founder of thirdSHELF, former Retail Marketing Lead at Mondelez International, and ex-Retail Media Lead EMEA at WHSmith. We asked him how he found himself working in the retail media industry.
Yahoo has welcomed four new commerce media partners into its DSP, including Dollar General Media Network, DoorDash, Nextdoor, and StockX.
Expedia Group Advertising’s ‘The Science of Wanderlust’ reveals that video influences nearly three times more than static images.
Digitisation has transformed the physical store into an effective full-funnel marketing tool, according to a report from SMG, Plan-Apps, Colosseum Strategy, and Kantar.
LiveRamp has expanded its measurement capabilities, giving retail media networks new attribution insights from their Meta campaign investments.
‘The Missing Piece’ is a series where we ask the retail/commerce media tech platforms how they are addressing the challenges facing the ecosystem. Next up, we speak to Drew Cashmore, Chief Strategy Officer at retail and commerce media orchestration platform Vantage.
Speaking at SMG’s Retail Media Summit 2025, Ogilvy UK Vice Chairman Rory Sutherland offered equal parts wit, wisdom, and well-aimed provocation discussing the ways retailers need to rethink marketing.
‘The Missing Piece’ is a series where we ask the retail/commerce media tech platforms how they are addressing the challenges facing the ecosystem .In this article, we speak to Roberto Amerighi, Co-CEO and Co-founder at digital incentives business GreenJinn.
Wolt Ads has partnered with ad tech platforms including Koddi, Magnite, Skai, and StackAdapt to expand its reach across online spaces away from its app, and The Better Cities Company for hyperlocal, sustainable out-of-home.
The Trade Desk has linked up with Koddi to enable brands and agencies to buy onsite retail media inventory through the ad-buying platform. Gopuff is the first partner.
‘Commerce (including Retail) Media Measurement Standards V2’ and ‘Flexible Ad Size Guidelines for Retail Media Networks’ are both open for public comment.
‘The Missing Piece’ is a series where we ask the retail/commerce media tech platforms how they are addressing the challenges facing the ecosystem. Next, we speak to James House, Chief Commercial Officer at customer engagement company Reward.