TV shopping network QVC UK has teamed up with Great!, a free-to-air network owned by Narrative Entertainment, to bring QVC content to connected TV (CTV) audiences.
QVC’s live shopping content will appear on Great! Digital services, while its short-form video content features on the Great! Player. Shoppable ads will also run on Great! CTV ad inventory, providing viewers with the opportunity to explore and purchase products via a QR code.
“The debut of QVC UK on CTV with Great! allows us to connect with new audiences in a place where they’re already highly engaged with content that they love, on channels that they trust,” said Kieran Knight, Senior Streaming & Distribution Manager at QVC UK. “The ability to showcase product across Great’s digital platforms – including its seasonal channel Great! Christmas – gives us the opportunity to showcase our brand in a more meaningful way with loyal and valuable audiences.”
The aim of the collaboration is to help build on Narrative’s goal of making Great! Channels available to as many audiences as possible, and help QVC to innovate in how they reach customers.
“By aligning QVC UK’s expertise in retail with the strength of Great! in entertainment, we are creating new ways for audiences to discover and shop,” said Fateha Begum, Commercial Director at Great!. “This is a great example of what’s possible with CTV platforms, and an important step in our strategy to grow the reach and profile of our brand while delivering value for both viewers and partners.”
