Technology
My Road to Retail Media: Chris Humphrey, Founder, Hello Humphrey
Chris Humphrey leads the Hello
19 February 2026
Chris Humphrey leads the Hello
Olivia McCullagh, Retail Media Lead, IAB UK joined the trade body In August 2025. from Tesco Media & Insight Platform, where she was most recently Senior Client Partner on the Mondelēz UK account. We asked what here route to retail media was.
Emily Latham is a digital capability coach and consultant. In a career spaning 20 years, previous roles included Head of Marketing Technology at Carwow and Head of Digital Marketing and Martech at Channel 4. We asked what led her to retail media.
Retail Media Age’s first industry lunch, brought together senior leaders from retail, media, agencies and technology to assess where retail media stands today and what must come next. Hosted by Justin Pearse, editor in chief of Retail Media Age, the event reflected the growing confidence of a channel that has moved rapidly from experimentation to expectation.
As retail media transitions from an experimental budget line to a core commercial engine, the industry faces a pivotal year of structural transformation. To explore the hurdles and opportunities ahead, the Retail Media Age advisory board recently met for a roundtable discussion.
Retail media has moved quickly from emerging opportunity to established line item on marketing budgets, but according to ISBA Head of Media Dan Larden, the most important work is only just beginning.
Retail media has moved rapidly
Retail media has moved fast over the past year, shifting from experimental add on to a core commercial priority for retailers, brands and agencies alike. For Uche Ofili, Director of Agency Partnerships at SMG, that evolution has been felt first hand. Speaking to Justin Pearse, Editor in Chief of Retail Media Age, Ofili reflects on a year of structural change, growing professionalism and the challenges that still sit ahead as retail media matures into a true investment channel.
Retail media has moved rapidly
RMA Editor-in-Chief Justin Pearse sits down with Rob Edwards, Head of Media & Digital at Arla Foods and one of the industry’s leading voices to discuss his highlights of 2025 in retail media.
Uche Ofili is Director of Agency Partnerships at SMG. We asked him how he found himself working in the retail media industry.
Retail Media Age is hosting its first lunch event of 2026 on 5th February, bringing the industry together for networking, learning and collaboration…