Interviews, insight & analysis on the retail media sector

Brands

Rob Edwards, Head of Media and Digital Arla Foods: “We’re just talking about media”

Retail media is booming, but for FMCG brands like Arla, it’s as much about structure, strategy and measurement as it is about shiny new formats. Justin Pearse, Editor-in-Chief of Retail Media Age, sat down with Rob Edwards, Head of Media and Digital at Arla Foods, to explore how the dairy giant is navigating the complex world of retail media, and why true omnichannel planning is still a work in progress.

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