It’s been a good year for creative SSP, TripleLift. Accelerating product innovation and partnership momentum across CTV, retail media and programmatic addressability, the company has expanded into 15 international markets, opened a new office in the heart of Paris, appointed new regional leadership in Canada and the UK, and launched an exclusive partnership with Numatec to accelerate growth across Latin America.
In February 2025, Chief Executive Officer Dave Helmreich, was appointed to drive this growth forward. In reviewing his 10 months in tenure in December 2025, Helmreich says “2025 has been a year of extraordinary momentum for TripleLift, where we’ve proven that creativity and technology can redefine what’s possible in programmatic advertising. Our focus was on defining ourselves as the leading creative SSP. As we look to 2026, we’re committed to scaling that innovation globally and continuing to make advertising work better for all.”
Adding some operational and talent muscle to Helmreich’s leadership comes in the form of three, new appointments, Abby Hamilton, chief people officer, Matthew Novick, chief financial officer and Rob Diechert.
In October 2025, the company joined Amazon’s DSP Certified Supply Exchange Program, a milestone that gives advertisers enhanced creative technology capabilities paired with access to premium, high-quality inventory. As part of the technical and integration updates with Amazon DSP, retail media grew 110% YoY organically in 2025. TripleLift also saw demand driven growth increase by 24x, which continues to highlight the importance of retail as a growth area in 2026.
In 2026, TripleLift plans to deepen its investment across several key areas to drive future growth and innovation. These strategic priorities include enhancing its AI-powered creative automation capabilities, expanding crucial CTV integrations, developing sophisticated dynamic creative frameworks, and advancing its solutions for identity and addressability.
