Retailers are torn between highlighting their latest offerings then making product available and enticing, without helping to fuel the current epidemic of shoplifting. So how about getting a solution that can do both? The Flexible Loss-prevention & Engagement Experience (FLEX) platform from Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, is designed to enhance front-of-store real estate by combining visual merchandising, digital content management tools, and a full suite of loss prevention (LP) technology.
“EAS equipment can and should do so much more than detect merchandise and alert associates to incidents,” said Myron Burke, solutions management leader at Sensormatic Solutions. “They’re the first thing many shoppers see when entering a store, and they can be used to set the tone for the customer journey. Retailers and their brand partners make better use of valuable, engaging storefront space to extend branded experiences throughout shopper journeys.”
Sensormatic FLEX can enable a store-as-a-media-business model, meeting growing demand for solutions that support retail media network (RMN) success. The modular design strategy helps offer digital advertising, marketing, store design and merchandising teams ample opportunity to create dynamic storefront displays that align with brand aesthetics and customer expectations, while optional AM, RF and Gen2X RFID capabilities, as well as alarm options, help ensure LP teams still have what they need to help deter crime.
