Ian Jindal is the Founder of RetailX, which organises the global Retail MediaX event series; he also founded Internet Retailing and served as Editor-in-Chief for close to 20 years before transitioning to Editor-at-Large in 2025. Ahead of Retail MediaX Europe in London on 14th May, RMA Editor Rebecca Sentance spoke to him about where retail media came from and where it's headed; the major emerging opportunities; and how brands and retailers can unlock its full potential.