Interviews, insight & analysis on the retail media sector

Partner: Epsilon

Retailers are becoming the new trust signal for Gen Z shoppers

Trying a new brand always involves a small leap of faith. Shoppers want to know whether the products they purchase will live up to their promise and whether they are worth the money. This is where retailers can play a particularly important role: according to Epsilon’s Golden Quarter research, 65% of Gen Z shoppers and 62% of millennials are more likely to place faith in retailers whose opinion they value.

Brands, Customer Journey, Retailers

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Name: Partner: Epsilon
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ID 1742829: post | publish | Retailers are becoming the new trust signal for Gen Z shoppers