As a sign of the importance that offsite ads are going to have for the retail and commerce media space, Yahoo has welcomed four new commerce media partners into its DSP, including Dollar General Media Network (DGMN), DoorDash, Nextdoor, and StockX.
In preparation for the holiday season, these new partners will open up new signals for advertisers to connect with shoppers via the Yahoo DSP. They join Orange Apron Media (The Home Depot), Kinective Media by United Airlines, Costco, Kroger Precision Marketing, and Planet Fitness.
The aim of these partnerships is to enable brands to layer commerce data onto connected TV and dynamic creative, giving them more ways to connect with consumers across every screen with the frenzied holiday season upcoming.
“Dollar General customers plan early and buy often during the holidays, with value driving every decision,” said Austin Leonard, Vice President and General Manager of Dollar General Media Network. “That consistency creates rich insights into how families prepare for the season – from stocking up on essentials to finding affordable gifts. By combining our shopper data with the reach of Yahoo DSP, advertisers can connect with millions of rural and suburban households and engage an audience that stays loyal well beyond the holiday rush.”
“DoorDash connects with people in high-intent moments, whether they’re planning ahead, shopping for a special occasion, or acting on impulse,” said Peter Giordano, GM of Platform & Growth Services at DoorDash. “That immediacy and relevance translate into measurable action for advertisers, especially during the holidays. Through our collaboration with Yahoo DSP, advertisers can engage with consumers at meaningful moments as they are looking to save time and simplify their routines. And we can ensure that brands remain top of mind as seasonal spending peaks.”
“At Nextdoor, we help brands build real connections with people in the communities where they live, shop, and celebrate,” said Carlos Tejuco, Head of Business Development at Nextdoor. “As advertisers look to make every dollar work harder, we’re excited to pair Nextdoor’s neighborhood-level insights with the reach of Yahoo DSP. Together, we can activate campaigns that are more relevant, measurable, and impactful, driving results where it matters most.”
