Food delivery platform Wolt has announced five new partnerships, as it looks to expand its off-app advertising capabilities.
Wolt Ads has partnered with ad tech platforms including Koddi, Magnite, Skai, and StackAdapt to expand its reach across online spaces away from its app. This opens the door for businesses on Wolt to create and launch video ads for streaming services and connected TV (CTV), as well as being able broaden their campaigns across social and search.
Teaming with The Better Cities Company, Wolt is also bringing hyperlocal, sustainable out-of-home advertising to its growing fleet of electric vehicles.
“Retail media is no longer confined to a single channel, it’s an ecosystem. By combining our strong in-app presence with opportunities beyond the app, and by adding sustainable offline solutions like Electric Vehicle Ads, we’re giving brands the power to meet their audiences everywhere – with measurable impact at every touchpoint,” said Catalina Salazar, Global Senior Director of Wolt Ads.
“With these new solutions, Wolt Ads is uniquely positioned to connect digital and offline experiences, giving brands a one-stop shop to drive awareness, consideration, and measurable sales.”
Wolt’s partnership with Koddi will provide agencies and brands with the ability to activate Wolt campaigns directly from the platforms they already use, while Magnite’s streamr.ai GenAI tools will enable brands to create and launch campaigns for streaming and CTV.
Skai paves the way for advertisers to integrate Wolt Ads into unified strategies, and those logging into StackAdapt will be able to access Wolt’s in-app ad products directly.
*Magnite is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of RMA
