PayPal has announced the launch of PayPal’s Transaction Graph Insights & Measurement program, providing merchants & advertisers with a cross-merchant view into real shopper behaviour, campaign effectiveness, and data-driven recommendations to grow their business.
Using the company’s transaction graph to uncover consumer trends and measure advertising results with a full-funnel view, PayPal helps identify high-intent shoppers.
“The era of the empowered shopper demands advertising solutions built on real commerce data, not modeled intent,” said Mark Grether, Senior Vice President and General Manager of PayPal Ads. “Unlike walled-garden platforms that only see activity within their own ecosystem, or measurement solutions that rely on modeled data, PayPal’s Transaction Graph connects verified purchases across tens of millions of merchants.
“You can see which campaigns actually drive sales, not just clicks or impressions. Combine this with signals from Shop, Search, and Sharing activities across all PayPal brands, we can help advertisers drive meaningful business outcomes—regardless of their budget or scale.”
Advertisers using PayPal Transaction Graph are already seeing measurable improvements in campaign performance as it is immediately available for US-based programs with availability in the United Kingdom and Germany to follow.
