Retail media enters a new era as integration, measurement and creativity redefine the channel
Retail media is entering a more disciplined and strategically-important phase. After years of rapid expansion and bold predictions, 2026 feels like a moment of consolidation, where integration, measurement and genuine collaboration between retailers and brands will define the winners. In this interview, we sat down with Ash White, Managing Partner at Dentsu, about why the sector is approaching a decisive turning point.
