In Conversation with Uche Ofili, Director of Agency Partnerships at SMG: Retail media grows up
Retail media has moved fast over the past year, shifting from experimental add on to a core commercial priority for retailers, brands and agencies alike. For Uche Ofili, Director of Agency Partnerships at SMG, that evolution has been felt first hand. Speaking to Justin Pearse, Editor in Chief of Retail Media Age, Ofili reflects on a year of structural change, growing professionalism and the challenges that still sit ahead as retail media matures into a true investment channel.
