Co-op Media Network now boasts “one of the largest digital advertising screen footprints” in the UK grocery sector, having added 1,000 front-of-store screens across its stores.
The rollout of the screens brings the total number of digital advertising touchpoints across Co-op’s 2,300 stores to 15,871. The screens appear either at the entrance to the store, in the store foyer, or an outward-facing window close to the entrance.
For the latest rollout, Co-op partnered with Commercial IT Services and Grassfish to introduce digital screens across the UK in a diverse range of locations, including city centre, residential, countryside, and Highland and Island stores. The last of the 1,000 screens in was installed in Newton Stewart, Scotland.
The development also sees an extension of Co-op’s digital screen network to its pop-up festival stores, hospitals, services stations, and train stations.
The grocery retailer has said that further announcements around its in-store digital proposition can be expected in early 2026.
“We have a store located in every postal code area, and with 70 percent of the UK population within a two-mile radius of a Co-op, we’re well-positioned to deliver significant reach. Additionally, Co-op’s high shopper frequency ensures brands receive optimal visibility,” said Kenyatte Nelson, Chief Membership & Customer Officer at Co-op.
“The roll out of 1,000 digital screens over the past 12 months has been strategically developed to leverage Co-op’s extensive presence as a media owner and we have further ambitious expansion plans for our screen network in 2026. Our continued investment in the digital screen network further strengthens the Co-op Media Network’s standing as the UK’s largest and most prominent media owner in the convenience sector.”
Lee LeFeuvre, Chief Client Officer at SMG, added: “This latest milestone with Co-op Media Network is another strong step in the growth of in-store digital media. In-store screens continue to be one of the most effective ways for brands to reach shoppers at the point of purchase, and this expansion strengthens our ability to deliver real commercial impact for clients. We’re proud to be deepening our partnership with Co-op and driving innovation that delivers measurable results.”
