Off-site

TripleLift's Christmas retail media guide reveals that 46% of marketers are reallocating budgets, with 23% introducing new incremental investment, to offsite.

Yahoo has welcomed four new commerce media partners into its DSP, including Dollar General Media Network, DoorDash, Nextdoor, and StockX.

Wolt Ads has partnered with ad tech platforms including Koddi, Magnite, Skai, and StackAdapt to expand its reach across online spaces away from its app, and The Better Cities Company for hyperlocal, sustainable out-of-home.