Interviews, insight & analysis on the retail media sector

Integration

Tesco partners with Pacvue on retail media activation

Through an integration with Epsilon Retail Media, brands are now able to activate, optimise, and measure sponsored product campaigns on Tesco directly within Pacvue.

The Trade Desk teams with Koddi on programmatic retail media; Gopuff first partner

The Trade Desk has linked up with Koddi to enable brands and agencies to buy onsite retail media inventory through the ad-buying platform. Gopuff is the first partner.

Albertsons forms retail media partnership with Perion

The partnership will enable advertisers to activate against Albertsons’ purchase-based first-party data audiences across Perion’s display and DOOH formats.

Skai and Topsort team up to give brands better retail media access

Moloco and Skai team up on retail media access

Google and Criteo form onsite retail media partnership

How to build a retail media strategy: a practical guide