At the IAB UK’s Retail Media Growth Summit, one theme of the day emerged very quickly, as IAB UK Head of Retail Media Olivia McCullagh posed the question in her opening keynote: “Should it still be called ‘retail media’?”
Recently, DG Media Network, the retail media arm of US retail chain Dollar General, announced a new collaboration with Kevel and The Trade Desk that aims to connect inventory, activation, and measurement into a single, unified solution. Retail Media Age spoke to Austin Leonard, VP & GM of DG Media Network, about what sets DG Media Network apart in the retail media space, including how it connects with a largely underserved customer base.
A quick one this week as I’m writing to you from a slightly unexpected location – I’m in New York City! I flew out here to attend an event hosted by DoorDash, the quick delivery company that also owns Deliveroo and Wolt.
Dan Gee is the co-founder and Chief Strategy Officer at Media Futures Market, an independent media agency and marketplace based in London and Amsterdam. He spoke to Retail Media Age about how MFM advises clients on retail media and how the agency plays to retail media’s unique strengths..
Gadiza Saaidi is someone with an extensive background in the media and retail media spaces, spending more than three years at Dentsu International and more than five years at Ahold Delhaize-owned Albert Heijn, the Netherlands’ largest supermarket chain. In 2026, she co-founded Qannas Group, a strategic consultancy specializing in retail media, digital commerce and marketing efficiency, and also took on the role of Retail Media Lead, Benelux at Unilever.
During a panel discussion at WPP’s InfoSummit, leaders from The Trainline, Tesco Media, and The Telegraph unpacked why maintaining customer experience is a priority as they build out their respective commerce media solutions.
In this edition of ‘Agency Views’, Ash White talks about how Dentsu has evolved its approach to commerce, how client attitudes to retail media are changing, and why he believes that consumers have a fundamentally different mindset towards the ads they encounter in a retail environment.
Data science specialist Dunnhumby has announced that Jamie Samaha has been appointed Chief Executive Officer (CEO), effective from 20th July. Samaha will lead the business to scale and strengthen its role in supporting retailers and brands to make smarter decisions in a rapidly changing world.
Retail MediaX Europe 2026 brought together the movers and shakers of Europe’s retail media industry for a packed day of talks and fascinating conversation. Looking back on the day’s discussions, there were four themes that particularly stood out.
‘Agency Views’ is a brand new interview series from Retail Media Age exploring the agency viewpoint on retail media. In our first instalment, Ian Black talks about how Publicis Media has evolved its proposition in response to the rise of retail media and why he’d love to debunk the myth that retail media only serves the bottom of the funnel.
On Thursday 14th May, a who’s who of the retail media industry gathered at Horizon 22, located at the summit of the tallest building in the City of London, for the Retail MediaX Awards.
At Retail MediaX Europe, Roger Dunn, Chief Commercial Officer at AI ad tool Thrad and former Global Retail Media Lead at Diageo, spoke about what will form the foundations of the “next phase” of retail media growth in 2026 and beyond.