Retail media empowers businesses to connect with consumers at a critical moment, influencing their purchasing decisions and driving sales, writes Vitaly Gerko of Viqeo…
Katrina Smart, Commerce Media Director – Europe, The Mars Agency calls for greater standardisation of measurement across Retail Media networks and other channels…
Hugh Stevens, UK MD at LiveRamp, explores how retailers can unlock the power of their customer data through retail media networks.
Retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small. What can we learn from the pioneers, asks Bernd Bube, CEO and Founder of ADvendio…
In three short years, retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small, writes Bernd Bube, CEO and Founder of ADvendio…
Fred Marthoz, VP of Revenue & Global Partnerships at Lotame, discusses what marketers should consider before going all-in on retail media.
Retailers who want to embrace retail media as a core business function may struggle to begin and then stay competitive, writes Mark Williamson of CitrusAd…
The sheer amount of targeting, personalisation and creative storytelling which can now be done via retail media compared to a few years ago is incredible, writes Amy Norton, Growth Director at Incubeta…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
A great opportunity for retailers rolling out retail media networks to expand their sellable real estate is through a retailer-branded keyboard, writes Leo Giel of Tappa…
The value of the global retail media market has reached an all-time high, writes Jean-Vincent Chardon, International Sales Director at mediarithmics…
Graham Tricker, Commercial Director, UK at LiveRamp, explores the opportunity presented by retail media networks.