RMA Contributor, Author at Retail Media Age

Retail Media Networks

Ollie Shayer, Senior Director of Global Strategy and Innovation, SMG: 2026 will be the year commerce media comes of age

Will 2026 be a defining year for commerce media? It increasingly feels that way. Growth remains strong, but the rules of success are changing. As budgets tighten and scrutiny increases, commerce media is shifting from experimentation to maturity. What is emerging is a more connected, collaborative ecosystem, powered by data, creativity and, increasingly, trust.

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26 January 2026

Retailers

Why trust is the next frontier in retail media

In a world where consumer attention is increasingly fragmented and retail media is evolving faster than ever, it’s crucial to remember that scale does not equate to quality; what actually matters is the depth of the customer relationship. Without trust, scale is hollow.

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3 December 2025

Technology

Are you wasting your RMN spend? A Q4 playbook for driving incremental value

Debbi Rosenthal, Head of Solutions at MiQ UK, provides a tested, pragmatic playbook for off-site retail media network activation.

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25 November 2025

Brands

Why brands are playing it safe with ecommerce tech and what it might cost them

Al Ward, VP of Commerce at Brave Bison, explains why brands may need to reconsider their safety-first approach to ecommerce tech.

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13 October 2025

Technology

AI in retail media: From experiment to engine of acceleration

Claire Trbovic, Group Business Director: Incubation Hub at SMG, discusses the role of AI as the “operating system of retail media.”

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6 October 2025

Technology

Lessons from a B2B CMO: 3 marketing pillars for the retail media era

Ana Laura Zain, CMO at Pentaleap and Co-founder of Women in Retail Media Collective, shares the three things she views as the foundation for marketing success.

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22 September 2025