Consumers are undeniably turning to AI more and more to help with their purchasing decisions. From standard ‘which is the best’ requests made in ChatGPT, we have seen a rapid evolution to the point where a flurry of commerce-focused announcements from OpenAI have had retail media experts scrambling to understand what this means for future models. AI as the consumer’s friend is set to continue on an upwards trajectory.
It follows that multiple solutions are emerging to integrate AI recommendation into native ecommerce environments. One such platform is SALESmanago, which recently announced it is expanding its capabilities in the eCommerce engagement market as brands move rapidly toward real-time, AI-driven customer experiences. With enhanced native WhatsApp capabilities and deeper personalisation across multi-channel experiences, the company is entering a year of accelerated development in which marketing and eCommerce will become increasingly integrated and augmented with AI.
WhatsApp is expected to play a central role in that evolution. SALESmanago’s new native integration enables brands to deliver highly personalised multimedia messages and automated and AI driven multi-channel journeys based on real-time customer behaviour and data integrations; with use cases including everything from abandoned carts to restock alerts.
AI-led personalisation is also set to intensify across eCommerce shopping journeys. SALESmanago’s Recommendation Frames – now deployable on websites, landing pages, and pop-ups – empower brands to surface the most relevant products exactly when shoppers are making purchase decisions. The development follows the launch of SALESmanago’s Recommendation Architect, a tool for eCommerce marketers that creates hyper-personalised product and content recommendations using AI, rules, and scenarios to boost engagement and revenue.
“Brands are under pressure to anticipate needs, respond in the moment and deliver experiences that feel consistent whenever and wherever a customer chooses to engage. Our focus for 2026 and beyond is to provide a platform that is more powerful, easier to use, and provides faster time to value; one that is intelligence-led and marketer-driven,” insists Michael McNeal, VP of Product at SALESmanago.
