In its mission to bring retailers and media owners into a new, automated, unified world, Vistar Media has appointed former i-media programmatic lead, Oliver Goodge, to the newly-created role of Enterprise Sales Director, EMEA.
In this role, Goodge will partner closely with media owners and retailers across EMEA to modernise how digital OOH inventory is managed, sold and monetised, using Ad Server, Cortex and Mediation.
“Oliver’s appointment marks a significant step towards our long-term commitment to growth in the EMEA market,” says Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “As media owners and retailers across the region look to modernise DOOH operations and unlock new revenue, Oliver brings the right combination of programmatic expertise, technical understanding of relevant industry software, commercial leadership and firsthand media owner experience.”
With over a decade of programmatic experience, Goodge brings a unique, holistic understanding of the programmatic ecosystem. He’s held senior leadership positions across the entire supply chain, from media owners and DSPs to software development.
Prior to i-media, Goodge was Commercial Director at Scoota, where he managed global P&L and trading strategy for major holding companies across EMEA, North America and APAC. Throughout his career, he has led high-performance teams across the programmatic sphere, including programmatic digital out-of-home (pDOOH), display, audio and CTV.
“There’s a huge opportunity to help media owners and retailers simplify how they operate and make more from their digital screens,” Goodge insists. “I’m looking forward to working closely with partners to build smarter, more efficient ways of doing business.”
