Interviews, insight & analysis on the retail media sector

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Michael Feeley

Michael Feeley is Editor of New Digital Age, with a 30-year career spanning the worlds of journalism, PR, publishing and corporate communications. He has written for a wide range of media titles including Blue Jeans, Scottish Business Insider and The Drum. He also edited and published IT trade titles Computer Headline and Hi-Tech Scotland and has freelanced extensively. Feeley is also a skilled executive content coach, helping C-suite execs to leverage the power of thought leadership.
Industry Trends

Creativity in retail media: context, collaboration and customers

Retail media is one of advertising’s fastest-growing channels with investment continuing to accelerate. The focus of professional marketers is now shifting beyond audience targeting and measurement towards a more fundamental question: what does great creative look like in a retail media environment? This was the central theme of a recent panel discussion staged at MAD//Fest London 2026, hosted by Retail Media Age Editor Rebecca Sentance.

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22 July 2026
The Future of Retail Media panel on the Madfest stage, moderated by Rebecca Sentance at Retail Media Age.
Industry Trends

Commerce media grows up: why the industry is ready to move beyond ‘retail’

At a recent MAD//Fest London 2026 panel discussion hosted by Rebecca Sentance, Editor of Retail Media Age, representatives from John Lewis Partnership, Arla Foods, Omnicom OMD, Tripadvisor and LiveRamp argued that the next phase of growth will be defined less by retail media networks themselves and instead by connected commerce, AI-powered discovery and a more integrated view of media investment.

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9 July 2026
Technology

CEO Q&A: Topsort commits to AI innovation in the Retail Media space 

Topsort, an AI-based retail media infrastructure company, has announced the appointment of Ricardo Zilleruelo as its Principal Engineer, a move which the company believes reinforces its commitment to being “a democratiser of Silicon Valley’s monetisation tech and ad tech”. New Digital Age spoke with Regina Ye, CEO and co-founder of Topsort, to find out more…

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10 March 2025
Technology

GoWit launches free self-service Retail Media integration

GoWit, an ad tech company supporting retailers and brands to build and scale their high-margin ad businesses, has launched a self-service integration solution that will allow retailers to set up the GoWit retail media advertising (RMA) platform in just 15 minutes for free… 

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28 August 2024