The latest ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC), accorcing to Adrienne Rowland and Clare Dobson of Wavemaker…
Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies…
DoubleVerify has previewed findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets.
Amazon Ads has announced the
As retailers continue to grow their Retail Media Network (RMN) capabilities, UK shoppers are now more than twice as likely to be influenced by ads served to them on the websites of retailers they already shop with compared with marketplaces, according to research from Intellias, the software engineering and digital consultancy company.
VaynerMedia has announced the expansion of its retail media capabilities, with the appointment of Mike Feldman as Senior Vice President and Global Head of Retail Media…
Asda appointed SMG, the UK’s leading independent retail media operator, as its new Retail Media Network (RMN) partner…
ISBA has launched the UK’s first Responsible Retail Media Framework, the result of a year-long industry-wide collaboration of brands, retailers and their tech and consultancy partners…
Retail Media Age staged a special ‘RMA Live’ breakfast in Soho last month (in association with Criteo, mediarithmics and Jobsinadtech.com) gathering a diverse range of industry experts to discuss the current state of the retail media landscape. Download our free report gathering key insights from the event…
With budgets increasing, profitability KPIs left unaligned, and consumers flocking to social media for purchasing, new research from ROI Hunter has sparked concern in how retail marketers place their social ad spend…
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store increases, according to research from ADvendio…
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio, an omnichannel advertising solution provider.