Mindgruve, a media, commerce, and data technology company, has acquired Ameo, a Hamburg-based commerce agency, one of Europe’s longest-standing Amazon advertising and analytics providers. The acquisition expands Mindgruve’s European footprint and enhances its ability to help U.S. brands scale retail media performance across international markets.
Founded more than a decade ago, Ameo serves enterprise brands across major European markets, including Germany and the U.K., helping global brands compete effectively in complex marketplaces.
“We’re seeing a growing number of U.S. brands look to Germany as the gateway to European commerce—it’s the region’s largest market and the second-largest Amazon market globally, which also makes it one of the most complex to navigate,” explains Chad Robley, CEO of Mindgruve.
Ameo has strong expertise in Amazon Marketing Cloud, advanced analytics, and retail media optimization which will feed into Mindgruve’s predictive marketing and business intelligence platform, Sightline. The acquisition follows rapid growth in the U.S. and LATAM for Mindgruve, including the recent hire of former Amazon executive Spencer Lian-Thornton, reflecting the company’s continued investment in its retail media and commerce offering.
