Out of Phone (OOP) experiences are an increasingly popular battleground for brands looking to engage consumers. When partnered with DOOH, that power is multiplied. Displayce, a provider of OOP solutions has announced a collaboration with TikTok which will bring TikTok campaigns to life beyond mobile screens and into the real world.
Active across Europe, TikTok’s OOP initiative extends the platform’s creative energy and entertainment beyond the mobile experience, allowing audiences to discover the content they love outside the phone, in the physical world. The partnership enables campaigns to appear on premium, high-visibility DOOH screens, like JCDecaux, Ocean Outdoor or Bauer Media, located in key urban areas, high-traffic zones, and spectacular screens at landmark locations, ensuring strong visibility and impact. It also blends full motion creative production with strong delivery expertise, bringing TikTok’s unique storytelling to life on urban screens.
For brands and agencies, this collaboration opens new creative possibilities by combining TikTok’s mobile reach with the scale and impact of Digital Out-of-Home. Extending TikTok campaigns to DOOH allows advertisers to take the stories, creators, and emotions that thrive on the platform, creating continuity and repetition between the mobile experience and public spaces.
The complementarity between social and Digital Out-of-Home also creates a powerful halo effect. When used alongside social campaigns, OOH can boost overall effectiveness by up to 20%, strengthening engagement, awareness, and message recall across platforms (source: IPA Databank). Large-format, high-visibility screens reinforce brand storytelling and amplify in-app visibility at key moments of attention throughout the day. By appearing in trusted, contextually relevant environments, DOOH complements social and digital channels, helping advertisers build consistent, high-impact narratives across screens and formats.
Remi Boudard, Chief Revenue Officer at Displayce explains: “This collaboration marks a significant step in the evolution of programmatic Digital Out-of-Home. By joining forces with TikTok, we’re bridging two powerful media, social and outdoor, to deliver measurable, culturally relevant impact for brands at scale across Europe.”
“The Displayce partnership allows us to bring engaging advertiser branded TikTok content to our community off platform and in the real world. We are excited to onboard Displayce to our OOP programme and look forward to building meaningful partnerships together with our clients,” adds Jade Walton, Director of Business Development, EMEA New Screens Partnerships at Tik Tok.
