I’m incredibly excited to be joining Retail Media Age as Associate Publisher. This is more than just a new role – it’s a commitment to a space that’s quickly becoming one of the most dynamic, disruptive, and influential forces in our industry – retail media.
Retail media isn’t just having a moment – it’s reshaping the future. Retailers are transforming into media owners at pace, brands are gaining unprecedented access to purchase data, and performance and creative are merging in ways that demand new thinking. And that’s exactly where Retail Media Age sits: right at the intersection of commerce, content, and culture.
But while retail media’s growth is headline-worthy, the real story lies in who’s driving this evolution—and who it must serve more equitably.
Women are the power behind the purse and increasingly the strategy. In the UK, women are responsible for 83% of consumer purchases (source: Retail Economics). From groceries to gadgets, their choices shape the retail landscape. But they’re not just buyers—they’re decision-makers, CMOs, innovation leads, and retail strategists. Yet, despite this, the space still lacks the visibility, recognition, and leadership representation women deserve—particularly in the still-young world of retail media.
That’s why joining Retail Media Age matters to me. It’s an opportunity to help shape a platform that doesn’t just cover the sector, but champions the thinkers, doers, and trailblazers moving it forward. We need to cover the real stories—beyond campaign metrics and quarterly forecasts—and ask: who’s building this ecosystem, and how do we make it better?
Retail media will only reach its full potential when it reflects the full spectrum of talent and perspective across the industry. And that includes making space for more diverse voices, smarter conversations, and stronger communities – especially for women who’ve long been the quiet architects of consumer behaviour.
As Associate Publisher, I’ll be working closely with the team to grow our editorial footprint, amplify key voices, and create deeper engagement with the people transforming retail media from the inside out. Our goal is to make Retail Media Age the place where the industry meets to understand itself – and shape what’s next.
I’m thrilled to be here. And I’m even more excited about where we’re going.
Let’s make this space smarter, bolder, and more inclusive – together.
