Ocado Ads, the retail media platform for Ocado, the UK’s single, online-only supermarket, has parterned with Epsilon to develop a retail media solution powered by COREid, the latter’s identity resolution platform.
COREid helps advertisers tie investment directly to sales performance, supporting incrementality, faster optimisation and greater accountability across campaigns.
“This partnership reinforces our commitment to putting real control in the hands of advertisers,” said Ben O’Mahoney, AdTech & Data Partnerships Lead from Ocado Ads. “By bringing digital media, data and retail execution together, we’re making it easier for more brands to participate—and more likely for shoppers to connect with the brands that matter to them.”
Britain’s fastest-growing retailer for over a year, Ocado claims to offer the richest, most complete grocery data sets in market without the need for loyalty card data. Its partnership with the Epsilon Retail Media platform leverages data still further by extending beyond Ocado properties across the open web, connected TV and audio.
With COREid, advertisers have the opportunity to connect even more closely with customers, as the groundwork is laid for brands to connect offsite activity through a unified attribution framework.
“The focus is on enhancing the entire shopping experience and driving incremental value for brands and shoppers, delivering on the full promise of retail media”, commented Tim Frankcom, President of Europe and APAC, Epsilon. “Together, we’re giving brands a single, powerful route to real, verified shoppers across every screen. It’s retail media without any guesswork.”
