Navigating the maze of different offerings in the retail media, loyalty and ads space is a constant challenge for retailers and agencies.
Staying at the cutting edge of new technology – or replatforming to the right solution – is important, but it’s a never-ending battle to keep on top of the solutions entering the market, what they do, and the problems they solve.
For tech platforms and providers offering these solutions, meanwhile, the space has never been more competitive. Getting their voice heard in a crowded market is an uphill struggle, as is finding an opportunity to speak with agencies and retailers who are pressed for time and more in-demand than ever.
This conundrum is why Retail Media Age is launching the first ever RMA PitchLab: a ‘Dragon’s Den’-style pitch event designed to connect innovative partners with the retailers and agencies interested in learning about new offerings and working with cutting-edge solutions.
The event will be taking place on 4th June at Century Club in Soho, London.
Building on the roaring success of New Digital Age’s January PitchLab – itself the successor to the popular Soho Sessions event series – RMA’s PitchLab will be a dedicated pitch session for the retail media sector, with a panel of retail and agency leaders judging the presentations of forward-looking companies.
A round of lightning pitches will be followed by a deep dive session with contestants presenting one-on-one to individual judges, and then to a wider team, to convince them that their solution has what it takes to deliver real results.
Afterwards, a light lunch will be provided, giving all attendees the opportunity to continue the conversation, network, and make more connections.
Attendees at the inaugural New Digital Age PitchLab spoke highly of the experience and its format, particularly the condensed lightning pitch sessions, in which presenters put across the key points and benefits of their solution in just seven minutes. “It absolutely distills the proposition into the core, bare bones of what’s important and the opportunity [available],” said Nick Smith, Chief Digital Officer at John Ayling & Associates.
“The industry is obviously riddled with jargon and technology, and so this kind of just bypasses that.”
RMA’s PitchLab is designed to help relationships and partnerships blossom and further drive the level of innovation across the industry. If you’d like to find out more or are interested in taking part, get in touch or learn more at our event page.
