Created in partnership with GIG Retail, MediaCoop has been launched by OurCoop to give brands, suppliers and partners a single way to engage customers across the latter’s family of businesses.
Formed through the coming together of Central Co-op, Midcounties Co-operative and Chelmsford Star, OurCoop represents nearly £2 billion in annual sales, more than one million Members and around 13,000 colleagues, serving communities through a unique family of businesses built around everyday life. MediaCoop will start working through the group’s over 500 FoodCoop stores and will expand over time across food, early years, travel, utilities and everyday essentials.
Opportunities range from in-store environments and digital touchpoints to community-led activations such as bike repair stations, early years settings, customer facilities, events and app-based engagement.
Designed to be fast, flexible and insight-led, MediaCoop aligns supplier objectives with clearly defined missions, using data and insight to match products with the right audiences, locations and moments.
Activity will be shaped around both micro and macro seasonal opportunities and cultural events, including a major focus on the summer of sport in 2026, alongside family life, wellbeing and everyday needs. MediaCoop is intended to support a range of partner outcomes, from increasing footfall and driving volume to building brands in ways that are trusted and relevant within local communities.
Debbie Robinson, Chief Executive Officer of OurCoop, says: “MediaCoop is one of the most exciting opportunities we can offer as a new Society, because it brings together two things we are known for, our scale and the trust we earn in communities week in, week out.
“It gives brands and partners a joined-up way to connect with customers across our family of businesses, starting with FoodCoop and growing from there across everyday life. Our ambition is to move quickly, stay flexible and work closely with partners to deliver activity that drives commercial results while creating long-term shared value.”
