Hot on the heels of the launch of Mastercard’s digital media network, American Express has officially debuted its own proposition.
Starting with AmexTravel.com, with plans to expand to the other Amex-owned platforms, the Amex Ads digital advertising platform gives brands the ability to target American Express’ 34 million US personal card members with contextual ads. The financial services company has used Amex Offers – which is said to have driven $15 billion in spend globally in 2024 – as the foundation for its new platform.
“Powered by American Express Membership and building on the success of Amex Offers, Amex Ads harnesses the power of our direct relationships with Card Members and brands to benefit both,” said Alexander Drummond, Executive Vice President and General Manager, Membership Portfolio Services at American Express. “With Amex Ads, brands can reach Card Members with relevant content at exactly the right time, while maintaining the privacy, security and trust our Card Members expect.”
Amex Ads was piloted earlier in the year with brands such Marriott Bonvoy and Tumi. Marriott Bonvoy leveraged Amex Ads to reach card users who had booked a flight on AmexTravel.com, but hadn’t booked a hotel. Meanwhile, Tumi reached card members during and after booking on the travel site, as well as via a post-booking email from Amex Travel.
